A podcast all about growing your impact and revenue with a podcast

Your new favorite Small Business Podcast

Is your podcast bringing in leads for your membership, group programs and services? Or does it feel more like a hobby? As a podcast manager, strategist and consultant, I've seen the possibilities and benefits that podcasting for business can have, but how do you make sure your podcast is attracting your ideal clients and turning them into fans and clients?

Welcome to Share, Strategize, & Shine, hosted by me, Caroline Hull, podcast Strategist and CEO of Wild Home Podcasting. I share my years of podcasting experience, plus tips on how to create content that helps you stand out and shine, so you can grow your membership, one-to-one services and group programs through your podcast. Listen in each week to hear a holistic approach to podcast strategy: one that will integrate and simplify your entire marketing, sales, and community strategy, so that your podcast works for you, not the other way around!

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Latest Podcast Episodes of Share, Strategize, & Shine

Caroline Hull Caroline Hull

The Quiet Podcast Episode That Brought Me New Clients

It’s easy to feel discouraged when your podcast feels quiet—when downloads aren't skyrocketing and no one's flooding your inbox. But here’s what you don’t always see: your audience is listening. Your podcast is working.

In this episode, I’m sharing the behind-the-scenes story of how one of my simplest, most "unpolished" episodes led to real client inquiries—and how this experience completely shifted the way I view podcasting and marketing.

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Caroline Hull Caroline Hull

Your Voice Is the Strategy: Podcasting with Soul, Not Just a System

In this episode, I’m pulling back the curtain on a major shift that changed everything for me: the realization that strategy without soul was burning me out.

We’ll explore what happens when you stop podcasting just to check a box—and start podcasting with real clarity and intention. If you’ve been feeling disconnected from your content, if showing up feels more performative than purposeful, this is your invitation to breathe, realign, and trust your voice again.

Because your voice is the strategy.

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Caroline Hull Caroline Hull

Create Podcast Content That Feels Good (And Still Works)

In this episode, I’m sharing what I’ve been learning (and unlearning) about creating content that’s aligned, easeful, and still supports your business goals. If podcasting has started to feel like just another thing on your to-do list, this is your reminder that there’s another way.

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Caroline Hull Caroline Hull

Tired of Burnout? Find Your Podcast Rhythm!

In this episode, I’m diving into the concept of a podcasting rhythm—a mindset and practice that helps you create content without the pressure to hustle. I’m sharing how I developed my own rhythm, inspired by my homeschooling routine, and how it’s transformed how I show up for my audience. Whether you’re struggling with burnout or just looking for a better way to plan your content, this episode will give you practical steps to find your own flow.

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Caroline Hull Caroline Hull

Create a Money-Making Podcast (Without Thousands of Downloads)

In this episode, I’m breaking down three proven ways to monetize your podcast—no matter your audience size. Whether you’re selling your own products, leveraging affiliate marketing, or pitching brand partnerships, these strategies will help you make podcasting more than just a passion project.

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Caroline Hull Caroline Hull

Create a Podcast People Actually Want to Binge

In this episode, I’m sharing the 3-part content framework I use to help clients create shows that keep listeners hooked and coming back week after week. From building intentional content arcs to balancing value with connection and guiding listeners to the next step, this strategy isn’t about doing more—it’s about doing what works.

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Caroline Hull Caroline Hull

3 Small Podcast Tweaks That Will Instantly Boost Your Growth

In this episode, I’m sharing three small but powerful tweaks that can instantly boost your discoverability, engagement, and shares. These strategies helped me and my clients gain momentum without creating more content—just optimizing what’s already there!

If you want to attract more listeners and turn them into loyal fans, this episode is for you.

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Caroline Hull Caroline Hull

The Hard Truth: When It’s Time to Pivot Your Podcast or Business

In this episode, I’m sharing the three key signs that it might be time for a shift—plus a behind-the-scenes look at how I recently navigated a big pivot in my own business. From recognizing resistance to understanding what your data is telling you, this episode will help you make informed, strategic decisions without feeling overwhelmed.

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Caroline Hull Caroline Hull

How to Stop Overthinking and Start Recording Your Podcast

Overthinking is one of the biggest roadblocks podcasters face, but here’s the truth: your podcast doesn’t need to be perfect—it just needs to be recorded. In this episode, I’m sharing the mindset shifts and strategies to help you stop overthinking, start recording with confidence, and actually enjoy the process.

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Caroline Hull Caroline Hull

Create Podcast Content That Hooks, Engages, and Converts

In this episode, I’m sharing my formula for irresistible podcast content—from crafting scroll-stopping titles to creating intros that hold attention and CTAs that convert. By the end of this episode, you’ll have practical strategies (and even templates!) to make your podcast work harder for you.

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Caroline Hull Caroline Hull

Why Your Podcast and Voice Matters More Than Ever

Right now, the world feels heavy. In the wake of recent events, it’s easy to feel powerless, frustrated, or even hesitant to speak up. But here’s the truth: your voice matters now more than ever.

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Caroline Hull Caroline Hull

Feeling Stuck? How to Jumpstart Your Podcast After a Break

Taking a break from podcasting—planned or unplanned—can leave you feeling stuck, rusty, or unsure how to jump back in. But here’s the good news: momentum doesn’t come from perfection, it comes from starting again. Whether you’ve been off the mic for weeks or months, these strategies will help you rebuild your podcasting momentum and make 2025 your best podcasting year yet.

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Caroline Hull Caroline Hull

3 Simple Ways to Align Your Podcast with Your Marketing Goals

Newsflash: your podcast isn’t just a platform for storytelling—it’s a powerful tool in your marketing strategy. Whether you’re looking to grow your email list, promote a new product, or nurture deeper trust with your audience, this episode will help you turn your podcast into a strategic asset for your business.

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Caroline Hull Caroline Hull

Why Every Podcaster Needs a Plan: The Workshop I Wish I Had

Are you feeling stuck, overwhelmed, or disconnected from your podcast? From battling burnout to struggling with inconsistency, I’ve been there—and I know many of you have too. That’s why I created this workshop: to provide the tools, strategy, and support podcasters need to align their content with their business goals and reignite their passion for podcasting.

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Caroline Hull Caroline Hull

How to Plan Your Entire Podcast Year Strategically

Is your podcast running your life instead of the other way around? By aligning your content with your business goals, mapping out themes, and filling in the details, you can create a podcasting schedule that’s fresh, engaging, and aligned with your vision—all while avoiding last-minute scrambles.

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Caroline Hull Caroline Hull

The Secret to Podcast Growth? Setting the Right Goals

Is your podcast full of potential but not delivering the results you hoped for? When you set clear, actionable goals, every piece of content you create becomes a step toward meaningful impact. Whether you’re looking to grow your email list, increase engagement, or drive more clients to your services, this episode will help you craft a roadmap that works for you.

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Caroline Hull Caroline Hull

How to Find Your Voice and Show Up Confidently on Your Podcast

Do you ever second-guess yourself when you hit record? Wonder if your voice is too awkward or if anyone even wants to listen? You’re not alone. Whether you’re a seasoned podcaster or just starting, this episode will give you the tools to show up unapologetically and make the impact you’re meant to make.

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Caroline Hull Caroline Hull

Stop Shouting into the Void: Make Your Podcast a Client Magnet

Are you feeling stuck shouting into the void of endless marketing posts with little response? Imagine having a way to directly connect with your ideal audience, build trust over time, and convert listeners into clients—without feeling pushy or burned out.

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Caroline Hull Caroline Hull

Celebrating 200 Episodes: A Tribute to Podcasting and the Voices We Amplify

It’s our 200th episode! 🎉 In this special milestone episode, I’m celebrating podcasting and the incredible journey it’s taken me on over the years. Instead of the usual solo format, I’m joined by members of my Strategize and Shine community who share their own stories, podcasts, and reasons why they love this medium. Podcasting has transformed not only my life but also the lives and businesses of these amazing creators, and this episode is all about celebrating that.

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Caroline Hull Caroline Hull

5 Common Content Planning Mistakes Podcasters Make (and How to Avoid Them)

Have you ever felt like your podcast episodes are missing the mark or that your content planning isn’t delivering the results you want? If so, you’re definitely not alone. Over the years, I’ve seen many talented podcasters struggle with the same few content planning issues, and I’ve been there myself! It’s not just about having great ideas; it’s about executing them effectively and consistently.

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Podcast to Profit: Grab This FREE Guide!
7 Must-Have Strategies to Turn Listeners Into Buyers

Your podcast is amazing, but is it bringing in clients? If you’re tired of creating episodes that don’t convert, this free guide gives you 7 simple, strategic ways to make your podcast work for your business—without chasing sponsorships or downloads.